Choosing a good location for your coffee shop is very critical to your business success. With all else being equal, the choice of location can kill a coffee shop business or make it a huge hit. Therefore ask yourself the following questions before selecting a location for your coffee shop.
It is a location that is frequented by a lot people? Does the road next to the coffee shop location have a lot of traffic. You have already gotten a very good head start if the traffic is high, because you will be able to advertise on the outside of the shop and you will have a lot of people pull over simply on impulse. If it is a meeting point for some kind of crowd, it is also a very good location because eventually people will stop by for a cup of coffee regardless of what kind of crowd it is.
Is it easy for the customers to enter and exit your shop? A lot of people select their favorite coffee shop simply based on the fact that they can get their coffee within one minute. Just walk in, order, get the coffee and walk out. Also, if you have a drive-in, it is important to consider whether it is easy for cars to enter and exit the drive through. It is very frustrating for drivers to have to face difficulty while entering or exiting a drive through.
Is there some kind of entertainment like cinema nearby. A lot of people hang out just outside the theater before or after movie and you will be surprised a huge number of them elect to get a cup of coffee while hanging out and chatting.
Is there some kind of office building or university nearby. A lot of people and students choose to go to a nearby coffee shop and grab a cup just to stay awake during class or work. For most students who are forcing themselves to study, a lecture by a boring professor (which is most professors) is an excellent sleeping pill. But your coffee can save them.
Keep these things in mind when selecting a location. Remember, the old saying “location, location, location” applies in your case more than any other business because a huge portion of your customers will come to you simply because you are located at a convenient distance from them. Also remember sleepy people make good coffee customers. They will want to just go through the class or a boring day at work, and what better way to keep them alert than you magical cup of coffee.